- The famousest cycle racing magazine on international is AUTOSPORT, it has the version of near 10 languages in the whole world, of the influence can imagine greatly. The LOGO that AUTOSPORT once had him period of time once appeared on a lot of racing bicycle widely, on the F1 racing car that includes 80 time and the WRC racing bicycle of 90 time, AUTOSPORT once also held the prize-giving plenary meeting of year jointly with FIA for a time. In 2002, the topic that cycle racing intervenes with respect to media in the chairman Mo Si of FIA undertook quite thorough discussion with AUTOSPORT, final AUTOSPORT decision locates afresh in cycle racing domain pure media part.
The meaning of Sir Mosili is very simple: Manage of media intervening motorcade normally (like automobile body advertisement) , it is with be not groovy, aeriform method undertakes " shocking seek profit " , disturbed the market with normal motorcade to manage; Media appears on cycle racing too much, affect other media badly to be opposite again at the same time whole match or the report of some motorcade, violated the benign control that FIA develops to motion of whole racing bicycle. Mr Mosili thinks this is planted " shocking seek profit " should check.
The Chinese racing bicycle of 2006, of change exceed greatly before any a year, certainly more media express to pay close attention to to this. Plate is big, the impact is big, the cycle racing games of natural China has a better progress, intervene with respect to what can attract more sponsor more. 2006 sports season have an appearance a lot of people saw, it is more media advertisement over the racing bicycle that appears in motorcade. With the countrywide car place that just ends contest Shanghai station is exemple, in two groups the media LOGO that does not appear on cycle racing does not issue 10 kinds! Same this problem is generally on tensile contest and cross-country contest. At this point problem, I ever chatted with controller of a few motorcade, they say: It is good to know it is not certain also to be done so, but be impassable on face.
In a throughout the country that just ends short way pulling force is surpassed on, a coronal of famous network portal website renown this match, and additionally two media part coronal name two cart team. The result that we see is other the report that website of a few portals does not have the match at all, and other media treat this match to express likewise cool, perhaps this is not the result that the person that the match is popularized is willing to see.
We interviewed this kind of practice to media to be at present on motorcade promotion very outstanding Sailatukai nimble motorcade, chief Sun Jian says: "Media will report cycle racing, will report our motorcade, we special reception. But the space of a whole page that I won't give you many a little bit the report for some intermediary physical ability absolutely or time is on cycle racing appear their LOGO, because such thing loss outweights the gain. The sponsor that gives us leads the duty that is our motorcade with the largest exposure, media is a very special industry, the enthusiasm that the bad meeting of the operation affects other media -- we surpass the racing bicycle that draw a plan to won't appear the LOGO of media, give money us namely also won't consider temporarily. Give money us namely also won't consider temporarily..
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