Watch the game of preelection of world cup football match of CCTV5 hookup some time ago, be opposite a both sides it is Chinese team and Iraqi team. Do not say Chinese team is disgusting how many years first Chinese fan, but the match of national group still cannot help wanting to look occasionally. Respecting of the compere in the match: "Iraq still is in an abyss of suffering in, organizing group of a nation to play the game also is to have not little difficulty, a certain brand of Chinese sponsors at present the team of this nation group is taken. . . . . " . As media we know is China be equal to gram (PEAK) sponsorred this Zhi Yila to overcome football team, can how many person does common fan have to know? Sports sale cost is huge, brand competition miserable intense. This still throws brand of huge amount advertising in CCTV5 (be equal to the gram also sponsorred player of a gleam of of such as NBA) , CCTV5 even with " such-and-such brand " had taken, what is more,the rather that other trademark?
Same thing is more obvious in cycle racing circle. F1 serves as at present the whole world most top class automobile racing thing, chinese car confuses each when can see it to surpassing direct seeding is to discharge a contest direct seeding even. The TV signal that understands Chinese F1 according to me gives CCTV5 first, give sports of Shanghai TV station channel by CCTV5 accredit next (STV) and channel of sports of Guangdong TV station (GDTV) broadcast. Because work in Shanghai, watch F1 relevant program in CCTV5 and STV only so. In the respecting in the compere explanation of STV: "Williams Mu this the motorcade that is an old brand, sponsor what this raises motorcade to have a certain IT brand of Chinese. . . . . . " if associate,I do not know in case the Yang Yuanqing of trustee bureau chairman of the group hears such explanation this how the impressions, patriot president Feng Jun that sponsors Maikailun is heard " patriot " by with " such-and-such brand " one mouth has been taken, but the enthusiastic and regular meeting that I dare affirm to they sponsor motorcycle race is hit.
name of coronal of competition of Chinese large award the word of take out of the petrifaction in the sponsor, the Chinese brand that sponsors F1 at present associates only and patriot brand. Opinion on public affairs of alleged and certain person " attending F1 is figure of international of certain brand promotion and sale of stimulative Europe market only " conclusion, my a bit not approve of. I once was mixed associate the THINGKPAD brand manager below and patriot president Feng Jun had chatted, the glow that they still have commitment country racing car and program -- country's huge him market can be native land brand abandoned? If our domestic TV medium is in again and again with " such-and-such brand " take past the appointed time, who can make sure they can appear in domestic competition ground certainly again? Media lives with advertiser, this is objective fact; Cannot with such too the manner that passes material gain goes treating these to enlist cycle racing company, this is my manner.
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